Share via

My Bing Place for business can't verify because Bing has not included a postcode in our details, so it can't send a pin?

Jamie Jepson 0 Reputation points
2026-05-06T08:36:24.1766667+00:00

Hi all,

I was hoping someone may be able to assist.

As a business, we are currently trying to claim our business page on Bing Places.

However, when the verification process reaches the stage to send the mail, there is no postcode attached to the address. The system then asks us to add a postcode, but there does not appear to be an option for us to do this as we can't edit the details without receiving the verification letter. Thus we are trapped in a loop.

The address currently showing is also our old office address. We are unable to update this to our current office address, despite the correct address being shown on our website, which is linked to the listing.

Please could anyone advise how we can update the address and postcode so that we can complete the verification process? At present, the incorrect information looks unprofessional and may cause confusion for clients.

Kind regards,

Jamie

Bing | Bing Webmaster Tools
Bing | Bing Webmaster Tools

A Microsoft service that provides website owners with tools to monitor, analyze, and optimize their site's performance in Bing search results.

0 comments

1 answer

Sort by: Most helpful
Most helpful Newest Oldest
  1. Wilson Wang 0 Reputation points
    2026-05-06T08:58:11.6266667+00:00

    Hey Jamie. I completely get how maddening infinite UI loops are. As a PM, I know these Catch-22 validation edge cases are an absolute nightmare to deal with.

    The core issue here is a backend graph database desync. Your business entity in Bing's Knowledge Graph is tethered to an orphaned, legacy Bing Maps node where the postalCode string is literally returning a null value. When the Bing Places frontend attempts to trigger the POST request to dispatch the verification mail, the backend validation API rejects the payload due to the missing required variable, dumping you right back to the start of the loop.

    Here are three system-level ways to bypass this logic trap:

    The GBP API Bypass (Recommended): The fastest workaround is to use the "Import from Google My Business" option on the dashboard. If your correct address is verified on Google, this triggers a server-to-server API handshake that overwrites Bing’s stale database schema and entirely skips the physical postcard validation.

    Force a Knowledge Graph Overwrite: Inject strict LocalBusiness Schema.org JSON-LD markup directly into your website's <head>. Once deployed, open Bing Webmaster Tools, use the URL Inspection tool, and request immediate indexing. This forces Bingbot to parse the structured data and overwrite the orphaned entity node.

    DevTools DOM Injection: Hit F12 to open your browser Developer Tools. Inspect the hidden or disabled input field for the postcode, remove the disabled="true" or readonly attribute in the DOM, type your zip code, and hit submit. Sometimes, this forces the variable into the POST payload.

    Give the API sync a shot first. Good luck!

    0 comments

Your answer

Answers can be marked as 'Accepted' by the question author and 'Recommended' by moderators, which helps users know the answer solved the author's problem.